Otafuku Sauces

This company, which was founded as Sasaki Shoten, a sake and soy sauce wholesaler/retailer, in 1922, has entered its 96th year, and currently focuses on the manufacture and sales of Okonomi Sauce, Yakisoba Sauce and Takoyaki Sauce, as well as various sauces and dipping sauces for everything from business to household uses.
The company is additionally making efforts to spread okonomiyaki culture from Hiroshima to all across Japan and the world through projects such as okonomiyaki classes, support and training for opening a related business, and management of the Wood Egg Okonomiyaki Museum. All of these efforts share the goal of increasing nutritional value in simple ways, and spreading the enjoyment of interpersonal communication when gathered around the okonomiyaki grill with friends and family, a key attraction of okonomiyaki culture.

In 2020, Hiroshima marked the 75th anniversary of the atomic bombing. On August 6, 75 years ago, destruction befell the city of Hiroshima, and our forerunner - “Sasaki Shouten”- was burned to the ground. As the hibakusha (victims of the atomic bomb) become older, we are reminded of our mission to preserve their memory and pass it onto future generations. As food that was created through the wisdom of people during the age of the post-war food scarcity, Hiroshima’s okonomiyaki is dietary culture that symbolizes the city’s reconstruction. By connecting people through the borderless food of okonomiyaki, which can be made with ingredients found anywhere in the world, we are committed to practicing our founder’s wish of “seeking the way of truth, deeply and mutually absolving our sins and sincerely praying for world peace” and thereby contributing to building a peaceful society.


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